A little useful thinking

Less jargon.
More perspective.

Practical ideas for making better decisions about your website, your software and the way your business works.

Illustration of a coordinated desktop website and mobile layout in sage green.Website planning

Before the design: planning a useful business website

A practical starting point for a business website: define the audience, useful actions, content, editing needs and launch responsibilities before choosing a platform.

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Illustration of connected business tools, with information flowing through a central validation step.Business automation

Before you automate, understand the exceptions

How to assess a repetitive business workflow before automating it, including data ownership, duplicate events, API failures and the human decisions worth keeping.

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A good place to start

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