Ask Your Dentist
A patient-focused digital redesign, bringing clarity, calm visual design and mobile usability to an online dental advice service.

Ask Your Dentist — website and application design.
The requirement
An existing online dental advice service needed a complete visual redesign. The site needed to explain the service clearly, remain easy to use and allow future changes without losing the existing functionality.
The approach
The design used a patient-care theme, restrained colours and generous whitespace to create a calm experience. Mobile layouts and an editable content system supported both visitors and the team maintaining the website.
What was implemented
- A bespoke service website design
- Mobile-optimised layouts
- Existing service functionality retained through the redesign
- Editable website content
- Search-focused website improvements
The challenge
The work was a redesign of a functioning service, not an excuse to replace every feature. The new interface needed to communicate the service more clearly while preserving what already worked.
What was delivered
A bespoke, mobile-optimised WordPress website with a patient-focused visual identity and editable content, preserving the service functionality through the redesign.
A useful takeaway
A successful redesign can change the experience substantially without replacing the underlying service. Clear language and visual restraint can be especially useful for advice-led websites.
Something in mind?
Let’s make it work.
A new website, a better system, or an idea you’d like to explore.
Tell us where you want to go.