Our work / Project case study

Ask Your Dentist

A patient-focused digital redesign, bringing clarity, calm visual design and mobile usability to an online dental advice service.

Category
Service website redesign
Technologies / disciplines
WordPress · Responsive design · Content management
Ask Your Dentist website design shown across desktop, tablet and mobile screens

Ask Your Dentist — website and application design.

The requirement

An existing online dental advice service needed a complete visual redesign. The site needed to explain the service clearly, remain easy to use and allow future changes without losing the existing functionality.

The approach

The design used a patient-care theme, restrained colours and generous whitespace to create a calm experience. Mobile layouts and an editable content system supported both visitors and the team maintaining the website.

What was implemented

  • A bespoke service website design
  • Mobile-optimised layouts
  • Existing service functionality retained through the redesign
  • Editable website content
  • Search-focused website improvements

The challenge

The work was a redesign of a functioning service, not an excuse to replace every feature. The new interface needed to communicate the service more clearly while preserving what already worked.

What was delivered

A bespoke, mobile-optimised WordPress website with a patient-focused visual identity and editable content, preserving the service functionality through the redesign.

A useful takeaway

A successful redesign can change the experience substantially without replacing the underlying service. Clear language and visual restraint can be especially useful for advice-led websites.

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